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http://www.soundblaster.com/eax/abouteax/

EAX® is a collection of powerful, innovative audio technologies designed by Creative's world-class audio scientists to bring true interactive 3D audio to PC gaming. The sophisticated environment effects of EAX provide a greater sense of realism to the gaming experience, and enhance the overall enjoyment of the player. The additional audio cues provided by EAX can also give gamers a competitive advantage in multiplayer games, enabling the early detection of the enemy. It's therefore no surprise that EAX is well established as the premier choice for interactive 3D audio for games.

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